25:43 is the perfume that Mark Constantine created specifically for the wedding of his son Simon. It is named for the amount of time - 25 minutes and 43 seconds that it took the LUSH founder and Gorilla Perfumer to make this fragrance for his son Simon's wedding.
When I first purchased this perfume on eBay, as with every Lush perfume that I have ever bought, I had no idea what to expect from the scent. I had read reviews on 25:43, I had ingested the lists of scents that had been added to make this product. Yet I was still unsure what to expect.
It has notes of lime, tonka bean, lemongrass, vanilla, ylang ylang and litsea. This is a very lemon-y perfume, but the addition of ylang ylang, vanilla, and tonka bean prevent it from being too sour and overpowering. The initial smell is lime and lemongrass, but immediately you can smell that soft undertone of vanilla, which dampens the citrus sting and makes it all the more appealing.
25:43 is a fresh and citrusy perfume that I believe smells a lot better when left to mature on your skin and clothes. Some perfumes can be sprayed and immediately smell amazing, others need time to breathe. 25:43 is definitely of the latter group. I tend to spray this all over myself and within about 5-10 minutes, the vanilla, ylang ylang, lime and lemongrass soften and release a soft scent that doesn't smell acidic or overpowering.
This is definitely a spring/summer smell and although I don't wear this very often, I find that I get a lot of positive compliments when I do.
Quantitative Ingredients: DRF Alcohol, Perfume, Tonka Absolute, Lemongrass Oil, Litsea Cubeba Absolute, Persian Lime Oil, *Benzyl Salicylate, Coumarin, *Geraniol, *Benzyl Benzoate, *Citronellol, *Famesol, *Limonene, *Linalool.
Vegan?: Yes
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