Studies of us as a consumer, have shown that in order for somebody to want to purchase something, there must be a strong attraction that compels us to part with our money. You only have to walk into a supermarket, and marvel at the row-upon-row of seemingly similar products, to know that we, as a species, are in constant battle over what we should buy, and from where, and from whom. Although the majority of us would probably deny this, there...
